Destination Toronto
In collaboration with creative agency Open, we were tasked with producing and adapting all assets for Food Basics’s grand opening in Ottawa. While the creative concept was developed by Open, we translated it across a wide range of print and digital materials, ensuring a cohesive execution that reinforced consistency, visibility, and brand recognition throughout pre and post-launch.
In 2025, Food Basics celebrated its 30th
anniversary of offering “Always More for Less.”
Food Basics continued its expansion this year with
the opening of its 150th Ontario store in Ottawa’s
Centretown
Services
Conceptual design, digital design, Copywriting & Proofreading, Planning, Cost assessment, Resource delegation